ecoLOGICALFLYING is a culturally unique, esoteric and firebrand creative-technical spectrum for contemporary & future aviation focusing on aviation sustainability at flight operations level, helping to reduce CO2 and non CO2 emissions, environmental impact and general resource use


ecoLOGICALFLYING is the only (and was the first) outfit championing and focusing on proactive actual vs net activity, doing the best with today's technology and tangible emission reductions with a new minimise vs mitigate culture, making every kilo count with incremental gains


ecoLOGICALFLYING is a disruptive and objective full matrix advisory specialising in bespoke operator choice for the end user, flight operations R&D for the industry, and the creation of two way positive narrative solutions for all

Fly, Save Money, Reduce Actual Emissions

and create a Positive Message...

What We Do:

Operator Review / Choice


With an average of 500kg of CO2 difference per hour between operators of the same flight, in the same conditions within flight operations procedures, we create an accurate quantitative and qualitative complete emission trend based operator comparison for a given trip in terms of CO2 and non CO2 impact. In addition we can create a far more accurate emission calculation prediction or forensic report based on conditions and operator intel. 

We assess SOP's, crew culture, training & experience, and fleet make up, to name just a small few out of over 200 relevant factors.

'Retrovation'

(retro + innovation)


Using legacy aircraft types, tech, theory, materials and hardware to create and develop modern tech, procedures and practices, utilising less production, fewer future resources and emissions, with a radical but obvious 'use what you have' recycling theory.

Ethical Aviation Concepts


Bespoke ethical mission concepts, sensitive and ethical charter crew selection & training, and dramatic retired aircraft hull environmental repurposing projects. 

Reporting Accuracy


More often than not, carbon 'consumption' is miscalculated due to using generic source methods. We are able to calculate and even predict more specific numbers for reporting or narrative purposes.

Eco-Anxiety Management 


Eco-Anxiety is considered the new fear of flying costing individuals and companies time and money on a growing scale. Bespoke educational, yet exciting courses we provide deal with any such issues.

Flight Operations Research and Development


We deliver cost effective, highly creative

Test Pilot research and trials sorties hunting for new ways of operating a given aircraft type more efficiently and with less overall impact - simultaneously creating engaging data and narrative; cheaper than taking a senior crew off-line and not subject to time consuming business culture 'silo' failures.

We also undertake type / fleet replacement and current airspace use evaluation from a broader emissions and impact perspective.

Pilot Training

(An educated, mindful and better trained crew, is a more efficient, versatile and outwardly 'presentable' crew)


Ab-initio career choice diligence / fuel burn reduction technique / sustainability & eco flight operations awareness courses

Type specific 'green ops' fuel / emission / resource reduction APS-MCC / Type Rating / OCC course bolt-on

Reduced emissions operating technique crew training & assessment

LST / LPC / OPC / LOE / LOFT enhancements 

Advanced handling and expeditious departure & arrival technique

Use of NOTECH theory in sustainability 

Big picture ongoing 'how we fly' abstract review and trials

Help for GA / PPL holders / private owners

Consultant Training 


Bitesize and interactive technical training & insight for non-aviation background consultants, to help navigate the highly elusive, technical and complex language world of aviation procedure and legislation - essential for a generic sustainability consultant’s credibility in front of respective clients or media, compressing decades of our collective experience.

Sustainability Narrative

(Cool air from Hot Air x2)


The current standard in aviation sustainability comms is frankly dull, dated and culturally irrelevant as well as often factually incorrect or misleading. Flight Operations realtime sustainability activity is hands down the most engaging and accurate, but most underused element of the current sustainability matrix. Using proven theory, physical evidence and data gathered from legacy or new flight operations efforts, we are in a unique position to be able to directly convert complex technical information into highly creative and engaging narrative, ideas, concepts and content for a variety of media and niche contemporary market engagement uses.

In addition we can operate as an outsourced 'in a box' sustainability narrative and media output for an operator or end users' aviation sustainability message, through periodical content packages on exclusive and cost effective retainer.

We use a network of media producers with experience of both the aviation technical environment and eclectic market requirements, to convert sustainability narrative into hard and exciting content, with no 'death by powerpoint'.

Live Demos and Workshops


For media and sustainability consultants, we can demonstrate the effects of realtime  flight operations and general sustainability theory as well as manage interactive aviation sustainability workshops.

In addition we have the rare combination of tools, skills, experience and confidence to undertake influencer, youth culture and obstructive entity interactive engagement.

Factchecking 


We are on hand to factcheck and 'myth bust' claims or greenwashing in relation to theory, practice, regulations, realtime flight emissions or environmental impact. In addition we can also create proof of concept evidence.

Some Facts:

Operator Differences


All operators are different and will produce different emission results under the same circumstances, averaging 500kg CO2 per hour, amongst other differences. Tweaking SOPs or strategically choosing operators with the help of experts, can harness these critical incremental gains.

Per Seat Figures


The current lay standard for measuring emissions as an average and per 'seat' is deeply flawed and subjective. Many critical factors are not considered in this system and as the formula is inverse, it can be misleading and highly inaccurate.

SAF


Currently the best single net emission reduction method, Sustainable Aviation Fuel doesn’t actually reduce aircraft CO2 emissions and doesn’t definitively reduce other emissions. Therefore efforts need to be made to reduce all emissions at source and not just rely on potential 'snake oil'. 

Why Choose Us


Unique People


Our collective is made up of contemporary polymaths; Legacy aviators and zeitgeist storytellers with the critical mix of diverse flight operations experience, science or sustainability qualifications and creative, design, commercial, legal, or c-level experience.

We also have rare empathetic experience working directly with influencers, counter culture and obstructive entities, and the ability to deal with the sub-cultural elements of the sustainability message, while spotting relevant burgeoning trends. 

Stealth Mode


Sustainability should be thankless and ego-free. Due to the sometimes sensitive and paradoxical nature of our work, we only reveal network details after direct contact. The client advantage of stealth operations is that you get all the coveted media credit but we take responsibility for facts. 


Science over Politics


We don’t decide if it's right or wrong to fly. We purely deal with the facts about a given flight. We don't work on averages or obtuse, biased theory. We are refreshingly objective, debate and argument free and subject to zero greenwashing risk.

Our results and research have no bias and we only work with one client type at a time if required to offer exclusivity.

Cost Effective 

(and avoiding the aviation sustainability 'gravy plane')


A large amount of our sustainability research or operator assessments can be done alongside our other unrelated flight operations, commercial pilot training and other crossover aviation innovation activities. 

In addition, our work is available as a bespoke or generic, low cost 'Hints and Tips' subscription package.


'Big Bang Theory' not 'The Office'


 We work from specific aircraft or level D simulators producing technical and relevant results, not regurgitating generic, inaccurate app generated internet findings or hearsay.

We work in NM not KM, we talk of holding not circling, and use pilots plural. Even the photos here are us at work, not stock imagery or irrelevant 'headshots'. Sustainability is an airside, not office role.

Tangible Actions 


The nature of all we do is tangible and immediate. You and your market can see engaging changes and developments in real time with real evidence. 

Lots of organisations show roadmaps and the numbers to reduce, but we actually reduce the numbers.

Testimonials


Dramatic tour emission reductions and crisis avoidance plan through bespoke operator choice manual and tour sustainability PR narrative.


― music industry tour manager


Pilot career ethical accountability narrative, technical line training insight, youth culture market engagement help.


― Ab-Initio ATO


Niche and sensitive sustainability narrative as well as airline style cost saving SOP training and ultimately drastically reduced reporting trends. In addition protest action avoidance and mitigation initiatives.


― private jet operator

For more information about our team,

verification, references and activity details,

please reach out.