Operator Initiative Review / Choice

With an average of over 500kg of CO2 difference per hour between operators of the same flight - in the same conditions, within flight operations procedures, we create an accurate quantitative and qualitative complete emission trend based operator comparison or league table for a given trip in terms of CO2 and non CO2 impact. In addition we can create a far more accurate emission calculation prediction or forensic report based on actual conditions and operator intel. 

We assess SOP's, flight planning, ground ops, performance, contrail consideration, noise management, crew culture, training & experience, and fleet make-up to name just a small few out of over 200 relevant factors.

'Retrovation'

(retro + innovation)

Research and promotion of legacy and retired aircraft types (in the right hands), older tech, theory, materials and hardware to create and develop modern fleet / tech solutions, procedures and practices; demanding less new production, fewer future resources and subsequent emissions with a radical but obvious 'use what you have' recycling theory.

Ethical Aviation Concepts

Dramatic retired aircraft hull environmental repurposing projects, and bespoke ethical mission concepts, sensitive and ethical charter crew selection & training.

Reporting Accuracy

More often than not, carbon 'consumption' is miscalculated due to using generic source methods. We are able to calculate and even predict more specific numbers for reporting or narrative purposes.

Factchecking 

We are on hand to factcheck and 'myth bust' claims or greenwashing in relation to theory, practice, regulations, realtime flight emissions or environmental impact. In addition we can also create proof of concept evidence.

Flight Operations Research and Development

We deliver cost effective, abstract Test Pilot research and trials sorties hunting for new ways of operating a given aircraft type more efficiently and with less overall impact - simultaneously creating engaging data and narrative. Cheaper than taking a senior crew off-line and not subject to time consuming business culture 'silo' failures currently rife within aviation sustainability.

We also undertake type / fleet replacement and current airspace use evaluation from a broader emissions and impact perspective as well as sustainability narrative.

Ultimately we can demonstrate pre-existing or new procedural initiatives to media or regulatory authorities in an engaging and contemporary or traditional style.

Pilot Training

(An educated, enlightened and better trained crew, is a more efficient, versatile and 'outwardly presentable' crew)

Ab-initio career choice diligence / fuel burn reduction technique / sustainability & eco flight operations awareness courses

Type specific 'Green Ops' fuel / emission / resource reduction APS-MCC / Type Rating / OCC course bolt-on

ATO direct and indirect emission reduction and accountability concepts

Reduced emissions operating technique crew training & assessment

LST / LPC / OPC / LOE / LOFT enhancements 

Advanced aircraft handling and expeditious departure & arrival technique

Use of NOTECH theory in sustainability 

Big picture ongoing 'how we fly' abstract review and trials

Guidance and narrative for GA and high profile PPL holders / private owners

Consultant Training 

Bitesize and interactive technical training & insight for non-aviation background consultants, to help navigate the highly elusive, technical and complex language world of aviation procedure and legislation - essential for a generic sustainability consultant’s credibility in front of respective clients or media, compressing decades of our collective experience.

Sustainability Narrative

(Cool air from Hot Air x2)

The current standard in aviation sustainability comms is frankly dull, dated and culturally irrelevant. It is often factually incorrect, misleading and misses opportunities - lacking storytelling skill, creativity and vital technical knowledge. Flight Operations realtime sustainability activity is hands down the most engaging and accurate, but most underused element of the current sustainability matrix. Using proven theory, physical evidence and data gathered from legacy or new flight operations efforts, we are in a unique position to be able to directly convert complex technical information into highly creative and engaging narrative, ideas, concepts and content for a variety of media and niche contemporary market engagement uses.

In addition we can operate as an outsourced 'in a box' sustainability narrative and media output for an operator or end users' aviation sustainability message, through periodical content packages on exclusive and cost effective retainer.

We use a network of media producers with experience of both the aviation technical environment and eclectic market requirements, to convert sustainability narrative into hard and exciting content, with no 'death by powerpoint'.

Live Demos and Workshops

For media and sustainability consultants, we can demonstrate the effects of realtime flight operations and general sustainability theory as well as manage interactive aviation sustainability workshops.

In addition we have the rare combination of tools, skills, experience and confidence to undertake influencer, youth culture and obstructive entity interactive engagement.

Eco-Anxiety Management 

Eco-Anxiety is considered the new fear of flying costing individuals and companies time and money on a growing scale. Bespoke educational, yet unashamedly exciting courses we provide deal positively and sensitively with any such issues.

'Big Bang Theory'

not 'The Office'

 We work from specific aircraft or level D simulators producing technical and relevant results, not regurgitating generic, inaccurate app generated internet findings or hearsay.

As true aviators, we work in NM not KM, we talk of holding not circling, and use pilots plural. Even the photos here are us at work, not stock imagery or irrelevant 'headshots'. Sustainability is an airside, not office role.

Cost Effective 

(and avoiding the aviation sustainability 'gravy plane')

A large amount of our sustainability research or operator assessments can be done alongside our other unrelated flight operations, commercial pilot training and aviation innovation activities. 

In addition, our work is available as a bespoke or generic, low cost 'Hints and Tips' subscription package.

Stealth Mode

Although occasionally, but proudly outspoken, we believe sustainability should be thankless and ego-free and we choose not to visibly self-promote. The client advantage of stealth operations is that you get all the coveted social / media credit but we undertake the actual research and present the raw findings for your own specific delivery methods or channels.

In addition due to the sometimes sensitive and paradoxical nature of our work, we only reveal our collective's personal details after direct initial contact.

Science and Facts

over Politics

and Popularity 

We don’t decide if it's right or wrong to fly. We purely deal with the facts about a given flight. We don't work on averages or obtuse, biased theory. We are refreshingly objective, debate and argument free and subject to zero greenwashing risk.

Our results and research have no bias and we only work with one client type at a time if required to offer exclusivity.

We also have the ability to spot poor practices, ask the confidence to ask the prickly questions and even name & shame if for good reason.

Tangible Actions 

The nature of all we do conceptual or practical, is generally tangible, evident and immediate. You and your market can see engaging changes and developments in realtime with real evidence. 

People often ask questions these days along the lines of "where is that statistic from" or "where is this verified" etc etc etc - referring to being able to find an online 'popular' source. In the real world, somebody has to generate those findings and that’s people like us, operating behind the scenes.

Reality check

We have the objective ability to stay focused on big picture facts about a given flight. Nature doesn’t actually 'care' how many people are on board or how the fuel was made, as long as maximum efforts are made to reduce the emissions of that flight. Eco, Logical Flying.

Unique People

Our collective is made up of highly unconventional, contemporary polymaths with a critical mix; legacy aviators with varied & relevant flight operations experience and science or relevant sustainability qualifications, with also creative, design, commercial, legal, scientific, or c-level experience within the zeitgeist - plus real life experiences and genuine cultural / sub-cultural diversity.

We also have rare empathetic experience working directly with influencers, counter culture and obstructive entities, and the ability to deal with the sub-cultural elements of the sustainability message, while spotting relevant burgeoning trends. 

End User Sector / Market Knowledge & Relevant Aviation Network

Knowing Aviation inside-out isn’t enough when also dealing with other industry’s needs. Therefore we only get involved with sectors or needs we understand intimately such as primarily the Music and Entertainment Industries, and also Ethical and Wildlife, certain Niche Sports and other types of Sensitive Operations.

In addition, personally knowing the aviation decision makers and the infantry (pilots), makes intel gathering and change, happen at a much faster rate than using standard sustainability channels.